The Fizz Cap — Brand Project

Insight

Gen Z is paralyzed by social “correctness,” suppressing even natural behaviors to fit in. We used the most “incorrect” human sound—a fart—as a literal metaphor for the mental pressure they bottle up.

Solution

A re-engineered Tuborg cap with a built-in silicone nozzle. Upon opening, the bottle lets out a high-pitched “fart” sound, serving as a social icebreaker and a reminder to “Release the pressure.”

Collaborators

William Hastrup & Sofus Kragelund Joensen

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