Le Ice — Brand Project

Insight

Even though ice cubes are simply frozen water, they always elevate the drinking experience just a little — turning a lukewarm bargain soda into an approximately cool bargain soda.

Problem

The existing ice cube selection in stores does not reflect the true value of ice cubes.

Solution

Le Ice is the first ice cube brand to finally give ice cubes the packaging and presence they deserve. Without resorting to velvet or gold leaf, Le Ice adorns its ice cube bags with design and functionality directly inspired by everyday recognisable luxury.

Pink back

Pink front

le iceRegular Cubes

Orange back

Orange front

le iceCrushed Ice

Green back

Green front

le iceLarge Cubes

Le Ice backdrop

as seen in

Le Ice packshot

× ‹

×

ALDI tilbudsavis

you seem pretty invested already...

you should hit me up...