Brief

Many people avoid books, not because they lack interest, but because they lack literary confidence. They believe reading is for someone else. Someone smarter, more focused, more literary. This quiet self-doubt keeps people locked out of one of the most powerful experiences in the world.

Insight

After reading something written in typoglycemia — the brain’s ability to read words even when the middle letters are jumbled — you feel smart and confident.

Solution

A campaign that turns jumbled words into an unexpected confidence boost. Readers will decode the scrambled text, and realize: if I can read this, I can read anything!

Collaborators

William Hastrup & Sofus Kragelund Joensen

Redanig is for evyeorne

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you seem pretty invested already...

you should hit me up...