Mex&Co — Brand Project

Insight

Mex & Co.’s habanero salsa comes with a precision nozzle, engineered for surgical accurate dosing. But we noticed an untapped potential, exceeding mere handiness.

Concept

Everyone knows the rule: don’t play with your food. We swapped “don’t” with do. By branding dot-to-dot patterns directly into the surface of the tortillas, we created a canvas for the salsa to draw on. It’s for the kids who finally have a reason to play, and for the adults who have waited long enough for permission.

Target Audience

Nostalgic, creative souls, grown ups and kids alike, those who celebrate the weekends with film nights, gather their friends and turn on the projector to indulge in universes they never get tired of.

Execution

Three special editions: Star Wars, Lord of the Rings, and Harry Potter. Each wrapped in its own universe and accompanied by OOH posters with taglines like “May the salsa be with you”, “One salsa to rule them all”, and “You’re a wizard, Salsa”.

Collaborators

Sofus Kragelund Joensen

Don't play with your food

OOH — Tortilla

Design

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